Head of Marketing
You will own the entire marketing function at Baponi: demand generation, paid campaigns, content, social presence, website conversion, and funnel analytics. You are the person who makes the sales pipeline full.
What we are looking for
- Proven demand generation for developer or infrastructure products. You have marketed to technical buyers (engineering leaders, platform teams, DevOps) and know what resonates with them. You understand that developers ignore generic marketing and respect substance.
- Hands-on paid acquisition. You have built and run LinkedIn ad campaigns targeting specific ICPs. You know how to define a TAM, build audience segments, run A/B tests, and optimize cost per lead. Not strategy decks, actual campaign management.
- Content and social presence. You can write compelling copy and know how to show up where your audience lives: LinkedIn, X, Hacker News, Reddit, developer forums. You engage in real conversations, not broadcast posts.
- Conversion-obsessed. You own the marketing website as a conversion tool. You run funnel analysis, identify drop-off points, test copy and UX changes, and measure what works. You treat the website as a product, not a brochure.
- AI-native operator. You build and use AI agents to monitor where Baponi is mentioned, surface relevant conversations, automate competitive intelligence, and multiply your output. You do not wait for tools to be built for you.
Strong signals
- You have been the first or early marketing hire at a developer tools or infrastructure company and built the function from scratch.
- Track record of pipeline contribution you can quantify: leads generated, conversion rates improved, campaigns that directly drove revenue.
- You have used AI tools (Claude, GPT, custom agents) to automate parts of your marketing workflow.
- Familiarity with the AI agent ecosystem, LLM infrastructure, or cloud security space.
- You have strong opinions about what makes developer marketing work and can back them up with results.
What you will do
- Own demand generation end-to-end. Paid campaigns, organic content, social engagement, partnerships. You are measured on pipeline, not impressions.
- Run targeted LinkedIn and social campaigns. Build audience segments, launch campaigns, optimize spend. Work with the AE to align on ICP and messaging.
- Be the voice of Baponi online. Respond to relevant threads, join conversations where developers discuss AI agent infrastructure, and build brand awareness through substance.
- Optimize the marketing website. Funnel analysis, copy testing, UX improvements. Partner with engineering on conversion experiments.
- Build AI-powered marketing ops. Set up agents that surface mentions, track competitors, monitor intent signals, and flag opportunities. Use AI as a force multiplier across everything you do.
- Shape the marketing function. This is a leadership role with full ownership. Your strategy, your execution, your results.
Why Baponi
The problem is real and growing
Every tech company building AI agents needs to execute untrusted code safely. We are building the infrastructure that allows enterprises to run it securely in their own cloud so nothing leaves their boundaries.
Specialists who operate end-to-end
Every person at Baponi is a deep expert in their field. But everyone here also uses AI as a force multiplier to operate well beyond their title, whether that is engineering, sales, or marketing. You own your domain and move fast across others.
AI-native engineering
The team works with Claude Code daily as core infrastructure for how we work. We expect the same fluency from everyone who joins.
Fast pace, real output
Work ships within hours, not weeks. Minimal meetings, written communication, high autonomy.
What you get
- Meaningful equity
- Claude Code Max plan
- Annual travel budget for team meetups and conferences
- Hardware budget
- Flexible PTO
Last updated April 2026